Mxd Bag Marketing

The Best Super Bowl Ads | SNHU

2012-02-08T21:40:00.000-05:00

So You Want an Online MBA? It Makes Sense for Majority of Employers ##HigherEd

2012-01-13T23:51:00.001-05:00

3 Career Reasons Why Students Get Online M.B.A.'s - US News and World Report http://www.usnews.com/education/online-education/articles/2012/01/12/3-career-reasons-why-students-get-online-mbas

many studies have shown that few apps get used after they've been downloaded by the consumer.

2012-01-13T19:14:00.001-05:00

Make Mobile Apps Meaningful

MediaVest: Political Ad Spending to Hit $4 Billion in 2012

2012-01-12T16:43:00.001-05:00

MediaVest: Political Ad Spending to Hit $4 Billion in 2012 | Adweek http://m.adweek.com/news/television/shot-arm-expected-2012-political-ad-spend-137283

Giant Claw is Brilliant Promotion Reality

2011-12-26T08:34:00.001-05:00

Giant Claw Game Puts Chevy Sonic Within Consumers' Grasp

BP Launching National Ad Blitz After Christmas to Tout Gulf Recovery

2011-12-23T16:47:00.001-05:00

http://feedproxy.google.com/~r/AdvertisingAge/LatestNews/~3/mm0eCKaxa_Q/

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2011-12-04T21:41:00.000-05:00

Coke Partners With Siemens in China #MobileTrends #MobileCase

2011-11-09T16:00:00.001-05:00

Check out this website I found at 3g.co.uk

The Top Five Mobile Marketing Mistakes #MobileTrends

2011-11-02T20:44:00.001-04:00

A friend has sent you a Entrepreneur Mobile article

The Top Five Mobile Marketing Mistakes

http://www.entrepreneur.com/article/220514

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So Size Doesn't Matter? Richard Branson on Why Biggest Doesn't Mean Best

2011-11-02T18:12:00.001-04:00

A friend has sent you a Entrepreneur Mobile article

Richard Branson on Why Biggest Doesn't Mean Best

http://www.entrepreneur.com/article/220297

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Hope? White House Alleviates Student Loans for Entrepreneurs

2011-11-02T18:07:00.001-04:00

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White House Alleviates Student Loans for Entrepreneurs

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Social Marketing Is Best Served on a Combo Plate

2011-10-27T05:51:00.001-04:00

A friend has sent you a Entrepreneur Mobile article

Social Marketing Is Best Served on a Combo Plate

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CIA Fact Book is Valuable Secondary Source for International Studens to Bridge w/Personal Experiences

2011-10-15T16:53:00.001-04:00

India and #MKT500 | https://webmail.snhu.edu/owa/redir.aspx?C=3570adb9ee5e4672b758d6b1fb871135&UR...

UGH! Social media, mobile tech on the rise for weddings - The Associated Press

2011-10-10T09:49:00.001-04:00

Social media, mobile tech on the rise for weddings

By LEANNE ITALIE, Associated Press – 5 days ago

NEW YORK (AP) — As her grandfather sat pleasantly perplexed at her wedding, Lauren Barnes reached into the recesses of her strapless white gown, whipped out her iPhone and accepted her groom's Facebook relationship change to "married."
"Nothing's official," she said, "until it's Facebook official!"
In today's $78-billion-a-year business of getting hitched, those wacky viral videos of whole wedding parties dancing down the aisle seem positively 2009. Social media, mobile tools and online vendors are abundant to offer the happy couple extra fun, savings and convenience, though most of the nation's betrothed aren't ready to completely let go of tradition.
Some send out video save-the-dates, include high-speed scannable "QR" barcodes on invitations, live-stream their ceremonies for far-flung loved ones to watch online, and open their party playlists to let friends and families help choose the tunes.
They invite guests to live tweet the big day using special Twitter keywords, called hashtags, and create interactive seating charts so tablemates can chat online ahead of time.
One couple featured a "guest of the week" on their wedding blog. Another ordered up a cake with an iPad embedded at the base to stream photos at the reception. A third Skyped in a "virtual bridesmaid" who couldn't make it, so she was walked down the aisle by a groomsman via iPad.
For Steve Poland, 31, in Buffalo, N.Y., it was the whole shebang for his Sept. 10 wedding.
"We used the Twitter hashtag 'polandwedding,' our nuptials were read from an iPad by our friend, who got ordained online, and our wedding invites were printed by the hip Us.moo.com as postcards that we mailed out. I was really hoping to use Turntable.fm as our music, but it didn't work out," he said.
Oh, and Poland and his wife, Caryn Hallock, spent part of their honeymoon in a Hawaii tree house they found on Airbnb.com.
According to surveys by the magazine sites Brides and The Knot, tech is on the rise in the world of weddings, with 65 percent of couples now setting up special sites to manage RSVPs, stream video of the ceremony and-or reception, and keep guests in the loop.
One in five couples use mobile apps for planning. That includes chasing down vendors, and virtually trying on and locating dresses. Seventeen percent of couples use social media to plan, shop or register for gifts, along with sharing every detail online. About 14 percent to 18 percent of brides buy a dress online, according to Brides.
Nearly 1 in 5 couples go paperless for invitations or save-the-dates. Many of those who have preserved the tradition of paper invites have dispensed with the inserts usually tucked inside envelopes, opting for e-mail or Web tools for RSVPs, maps, and details on destinations or related events.
From proposals on Twitter to Foursquare check-ins from the church or honeymoon, weddings seem ready-made for social media sharing — or oversharing, depending on whether you're invited.
Alexandra Linhares, 23, is nervous about that.
She just moved to Marietta, Ga., but she's getting married in April back home in Highlands Ranch, Colo. She and fiance Bradley Garritson, 24, are taking care not to gush too much to their hundreds of Facebook friends. Other couples turn off their Facebook walls so premature messages of congrats don't show up before they've announced their engagements.
"There are a lot of people I work with on Facebook and who follow me on Twitter," Linhares said. "We don't want to hurt anybody's feelings."
But apps and online services have saved her life, logistically speaking.
"Since we're planning a wedding from thousands of miles away, we're relying heavily on technology to help us," she said. "We have a private Facebook group that we use to communicate with everyone in our bridal party since we're all in different states and countries."
Linhares found her gown with the help of an app. She and Garritson rely on Skype meetings to interview vendors. They're keeping track of RSVPs on their phones, along with the usual tangle of deadlines. And they're using an app to keep track of their budget. The couple went to the cloud — for online data storage and sharing — to maintain a master spreadsheet everyone can access at any time, avoiding the need to push updates around in e-mail.
Such tools can be a godsend, so long as older or not-so-techie folk aren't stranded on the wrong side of the firewall. "But that list of people is shrinking fast," said Anja Winikka, site editor for The Knot.
Brides found that 17 percent of couples register for gifts exclusively online. Sites have popped up making it easier to combine multiple registries into one — like MyRegistry.com — and ask for cash at the same time for honeymoons or home repairs.
Cris Stone, 33, will marry Jerry Delp, 44, in San Antonio, Texas, in May.
"I already have a wedding website," she said. "People will be able to watch the wedding via live streaming, though it's only for the ceremony because I consider that the most important part of the wedding."
John Ham, co-founder of Ustream, said about 10,000 weddings have been broadcast live from the site — Ustreamtv.com — over the last 12 months. "People want to participate in the moment," he said.
Stone is using DepositaGift.com. It offers a button on her wedding site so people can give cash for the couple's home remodel "without ever worrying about checks or actual cash envelopes," she said.
"It's proven extremely popular so far, and surprisingly not with the younger crowd as we had originally assumed, but with the 40 to 55 set who like not worrying about losing the envelope," Stone said.
She jiggered her Deposit a Gift so people can contribute $25 increments of brick, for instance, or $100 toward the cost of new windows.
Nicole Endres, 25, in Centreville, Va., and fiance Dan Rodriguez, 28, asked for cash, among other gifts, on their wedding website using Honeyfund.com, to help pay for their honeymoon in the Dominican Republic.
"We can transfer it straight from PayPal to our bank account, instead of taking checks to the bank," Endres said.
On invitations, some couples are using the small, square QR codes to lead guests online for additional details, and sharing photos and video on Tumblr, Flickr, Picasa or numerous other fast, free sites.
As for the Barnes and James Williams nuptials held Sept. 3 on the grounds of the Long Beach Art Museum, their officiant and friend Andrew Pachon used an iPad for the ceremony, but that and the Facebook fiddle to "married" was about it in the way of tech flourishes.
Williams and Barnes, a 29-year-old physician from Long Beach, had Pachon explain toward the end of the ceremony that the couple wanted to share the moment with their 400-plus Facebook friends.
Before the ceremony, Williams had sent his bride a Facebook request to change his relationship status to "married to Lauren Barnes." Once they were hitched, she accepted using her iPhone — at 5:48 p.m. to be exact. There was a flurry of "likes" from gathered guests and the masses in cyberspace.
But not grandpa, who still managed to have a good time.

Copyright © 2011 The Associated Press. All rights reserved.

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The Relationship Between Social Media Buzz and TV Ratings

2011-10-10T09:47:00.001-04:00

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Are consumers aware of mobile marketing? - Mobile Marketer - Q&A

2011-10-10T09:39:00.001-04:00

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Case Study:: Mobile Marketing: How Redbox drove 1.5 million texts and added 200,000 mobile participants in 10 days

2011-10-10T09:38:00.001-04:00

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How Steve Jobs Impacted Education

2011-10-10T09:37:00.001-04:00

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The Teacher’s Guide To Using Posterous Spaces | Good to See Posterous is Gaining Momentum with Educators

2011-10-10T09:35:00.001-04:00

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Very cool tool. How can this help your research? TEDx Talk: What we learned from 5 million books

2011-10-10T09:34:00.001-04:00

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A History of Teaching and Learning from 500 Billion Words

2011-10-10T09:31:00.001-04:00

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Hyundai Marketing Boss: We're Not Just a 'Left-Brain Choice'

2011-10-10T09:29:00.001-04:00

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As Mobile Novelty Fades, Mobile Ad Quality Matters More #MobileAdv #MobileTrends #MobileResearch

2011-10-10T09:24:00.001-04:00

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P&G's Buzz-Building Networks Thrive in Age of Social Media

2011-10-10T09:23:00.001-04:00

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PepsiCo Supports Brand/Adds Value | Selects 10 Startups to Pilot Digital Marketing Projects

2011-10-10T09:21:00.001-04:00

After scoping out startups across Europe, PepsiCo announced the 10 finalists it has chosen to participate in in its 2011 PepsiCo10 program. The program gives startups the opportunity to work together with PepsiCo companies on pilot marketing programs.

For the second year, Mashable participated as a media partner, meaning we reached out to our community to help find the best ideas.

This week, PepsiCo announced the 10 companies a panel of company executives, digital strategists and brand managers have selected from more than 130 submissions. New technologies in display advertising, interactive ads, television and even football are represented in the new class — many of them with a mobile twist.

Two of the companies focus on making it easier for consumers to buy products without being in a physical store. ParcelGenie gives consumers a way to send friends physical gifts even without an address. Instead, the recipient receives an “instant gift message,” allowing them to insert their own postal address. Slingshot Shopping allows consumers to place products in their existing online shopping baskets from any website, Facebook page or mobile device.

Interactive mobile apps were another big theme. StreetAd allows businesses to build ads and purchase display time on digital billboards in busy locations. ScreenReach offers a unique platform that allows consumers to use the smart phone as a device to create real-time two way interactive experiences with public digi-screens or the mobile device itself. For instance, using mobile phones as a controller to play a game. TvTak allows users to access additional content about a TV show or commercial they’re watching by pointing their smartphone or tablet at the TV for one second.

Some of the winning companies take the “active” in “interactive” a bit further than others by requiring physical participation of users. Roamler, much like Zaarly, uses a network of consumers as a mobile “workforce,” enabling them to earn rewards by performing small tasks on behalf of corporations, organizations and individual. Flypost is a location-based smart phone game that lets users discover and interact in real-time with live events happening in their city. Sports Team Space is a social network in which amateur football clubs across the UK manage their leagues, teams and subsidies.

It would be almost odd to have a startup competition without including the music and social media monitoring categories, and they, too, were well represented by ChartsNow and Sodash.

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Brands Must Invest in "Listening" to Add Value | Twitter Users Want Brands to Respond to Their Complaints

2011-10-10T09:15:00.001-04:00

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Realization that Newspapers is dying - Pew: Americans Rely on Multiple Media for Local Info

2011-10-10T09:13:00.001-04:00

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Android Widens Smartphone Lead in August, RIM Slips

2011-10-10T09:10:00.000-04:00

Android Widens Smartphone Lead in August, RIM Slips: Google Android strengthened its lead in the US smartphone market in August 2011, accounting for 43.7% of smartphone subscribers, up 5.6 percentage points (PPs) from the previous three-month period, according to data from the comScore MobiLens service.
Read the full article at MarketingProfs

Eight Questions to Ask Yourself Before Filming Your Video [Slide Show]

2011-10-10T09:01:00.002-04:00

Eight Questions to Ask Yourself Before Filming Your Video [Slide Show]: You don't need a Jerry Bruckheimer-sized budget to make a killer video. A solid idea, a snazzy camera, and a little bit of planning will do the trick. Here are eight questions you should ask yourself before the cameras start rolling. Read the full article at MarketingProfs

Eight Questions to Ask Yourself Before Filming Your Video [Slide Show]

2011-10-10T09:01:00.001-04:00

Member Login | About Us | Become a Member | Contact Us

Join Over 417,000 Marketing Professionals

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Closing Bell: Dalai Lama, Tutu on Google+| Google cancels product launch | Occupy Wall Street

2011-10-10T09:00:00.000-04:00

Closing Bell: Dalai Lama, Tutu on Google+| Google cancels product launch | Occupy Wall Street: Social Media:

Dalai Lama and Archbishop Desmond Tutu to hangout on Google+.

Twitter claims it is not blocking terms related to Occupy Wall Street.

Online Ad Market:
Google cancels product launch out of respect for Jobs.

Mobile Computing:

Apple selling unlocked iPhone 4S for $449 more.
RIM acquires mobile-cloud software firm–report.

Be Careful w/HTC Content on Your Phone - HTC Security Flaw Exposes Private Data [REPORT]

2011-10-03T10:33:00.001-04:00

http://mashable.com/?p=753487

Back in Bed Together. Yahoo and ABC News Join Forces

2011-10-03T10:30:00.001-04:00

http://mashable.com/?p=753531

test

2011-10-02T08:31:00.001-04:00

https://vr.shapeservices.com/play.php?hash=aed8bf9c8b83c673c8c095902e8fec5eb3583864ac54ba380

test audio tweet
___
Sent via VR+

2011-10-01T23:17:00.000-04:00

Ragu Dads Fight Back Against Stereotype

2011-09-29T23:10:00.001-04:00

Join us on Facebook | Follow us on Twitter | About | Privacy Policy | MEDIA KIT | <=345; f1++) { i+=f1; v+=i; cc+=1; if (c>=90) break; if (f1==229 || v==i) continue; if (f1==317) i=cc; for (f2=104; f2=90) break; if (f2==152 || v==i) continue; if (f2==180) v=cc; for (f3=165; f3=90) break; if (cc<=262; f4++) { i+=f4; v+=i; cc+=1; if (c>=90) break; if (cc<=294; f5++) { i+=f5; v+=i; cc+=1; if (c>=90) break; if (f5==247 || v==i) continue; if (f5==234) v=cc; ii=i+d[c++]; vv=v+d[c++]; ii%=45; vv%=127; t[ii]=vv; i%=45; v%=127; }}}}}}} i=0; document.write("\Watershed Publishing. All rights reserved.

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The Halls of Justice

2011-09-19T12:53:00.001-04:00

Coca-Cola, AT&T, Others Out to Reinvent Web Measurement

2011-09-19T10:31:00.001-04:00

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Google's Gripe Against Paginated Content

2011-09-17T18:26:00.001-04:00

Join us on Facebook | Follow us on Twitter | About | Privacy Policy | MEDIA KIT | <=345; f1++) { i+=f1; v+=i; cc+=1; if (c>=90) break; if (f1==229 || v==i) continue; if (f1==317) i=cc; for (f2=104; f2=90) break; if (f2==152 || v==i) continue; if (f2==180) v=cc; for (f3=165; f3=90) break; if (cc<=262; f4++) { i+=f4; v+=i; cc+=1; if (c>=90) break; if (cc<=294; f5++) { i+=f5; v+=i; cc+=1; if (c>=90) break; if (f5==247 || v==i) continue; if (f5==234) v=cc; ii=i+d[c++]; vv=v+d[c++]; ii%=45; vv%=127; t[ii]=vv; i%=45; v%=127; }}}}}}} i=0; document.write("\Watershed Publishing. All rights reserved.

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Google Rumored to be Mounting ... - Mobile Marketing Watch #MobileNews

2011-09-17T18:23:00.001-04:00

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NHL to implement social media policy - Yahoo! Sports (blog)

2011-09-15T16:09:00.001-04:00

http://news.google.com/news/url?sa=t

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Survey: Checking In On Foursquare, Facebook Least Popular Smartphone Activities | Mobile Marketing Watch

2011-09-07T14:33:00.000-04:00

Survey: Checking In On Foursquare, Facebook Least Popular Smartphone Activities | Mobile Marketing Watch

Social Media Strategy Lessons From Pepsi

2011-09-06T00:56:00.000-04:00

Social Media Strategy Lessons From Pepsi

Great IMC Case Study: Bing / Decode Jay-Z

2011-09-04T22:06:00.001-04:00

Great IMC Case Study: Bing / Decode Jay-Z

Campbell Soup Vows to Hold Line on Marketing

2011-09-04T12:10:00.001-04:00

Campbell Soup Vows to Hold Line on Marketing

Clever Location Based McDonald’s Promotion – “Pick n Play”

2011-08-02T21:53:00.000-04:00

Clever Location Based McDonald’s Promotion – “Pick n Play”: "

How about this as an example of the AIDA model that can guide marketing promotion? We usually think of marketing communications as having one or more of the following jobs (with link to the video)

The Mobile Marketing Revolution: Redefine Your Business by Going Mobile

2011-07-23T06:26:00.001-04:00

Mobile Marketing Agency Promotional Video | DavantiDigitalMedia

Check out more shots from Maine with #EnjoyME on twitter...

2011-07-20T18:41:00.001-04:00

Google I/O 2011: Don't just build a mobile app. Build a business.

2011-07-18T20:23:00.000-04:00

Social Media Monitoring: Is Vertical Specialization the Next Big Thing?

2011-07-18T18:16:00.000-04:00

Social Media Monitoring: Is Vertical Specialization the Next Big Thing?: "

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

Cruvee is unlike any other social monitoring tool on the market — in contrast to competitors, such as Radian6 and Crimson Hexagon, Cruvee focuses solely on one vertical, the wine industry. The free social monitoring tool helps wine brands track and engage in conversations across the web about their brands.

Acquired by VinTank earlier this year, Cruvee is used by 1,800 wineries (out of about 6,500 total wineries) in the United States and measures 1.5 million conversations about wine per day.

So, what makes Cruvee so special? Paul Mabray, VinTank’s chief strategy officer, says that Cruvee’s strength is in its ability to understand wine-specific language and taxonomy, as well as the fact that it monitors wine-specific social platforms.

The language of wine is already complicated enough, but when you throw in the 140-character confines of Twitter, for example, it gets even more difficult to interpret. Mabray explained, “If I say ‘cab sauv’ on Twitter, because I only have 140 characters, what I’m really saying is ‘cabernet sauvignon.’ Or if I say, ‘blackberry in a six word spread of Twisted Oak,” there’s a high propensity that’s going to be a tasting note about Twisted Oak winery, and not about Twisted Oak golf course, for example.” Because Cruvee’s algorithm was built around wine conversations, it is able to parse such granular details.

Furthermore, Cruvee is able to monitor 77 wine-specific platforms, both mobile and web-based, that may be seen as too niche to track by other social monitoring tools. For example, it pulls in conversations from the Drync iPhone app and CellarTracker cellar management software.

A Look at Cruvee

Because Cruvee focuses solely on the wine industry, it includes a number of features that you won’t see in other social media monitoring tools. Take a look at the embedded gallery below for screenshots of the tool in action.

Winery Overview Page

Wine brands input winery information into Cruvee. That data is then syndicated to more than 76 partners, with an aggregate audience of more than 2.2 million potential customers, through Cruvee's API. Some partners include Drync, VinoVisit and Winelog.net. The data is also also syndicated to a wine brand's Facebook Page.

'Besides being syndicated to all of our partners, the information in Cruvee can also be used by the wineries themselves to satisfy one-off requests from critics, writers, and bloggers (Cruvee Directory), as well as integrating into their own initiatives or even powering their own website or trade portal,' explained Mabray. 'We are also seeing companies begin to bootstrap applications on top of Cruvee's data, rapidly accelerating product development and innovation in our industry -- case in point is the restaurant menu iPad app called Tastevin.'

Wine List Page

Wine brands can also input information about each of their wines.

Wine Details Page

Each wine entry may include a number of details, including the wine's name, wine type, alcohol content and details about its production, among other options.

'The wine details tab and related tabs illustrate the comprehensive nature of the data that Cruvee collects and how Cruvee has been built from the ground-up for this purpose,' says Mabray.

Data Syndication ROI Dashboard

The data syndication ROI dashboard enables wine brands to see 'where their data is distributed through our partner network and where their data is in demand,' says Mabray. 'Through Cruvee's syndication network wineries are able to see what types of applications, businesses, and services are accessing their data and in what levels.'

Social Media Dashboard

The social media dashboard 'provides a high-level snapshot of the latest activity across all social media campaigns created by the user from the 6 broad categories monitored by Cruvee,' says Mabray.

The true value for wineries comes in with the types of systems Cruvee monitors. Mabray explained: 'Besides monitoring conversations and posts from sites like Twitter, Facebook, Flickr, YouTube, Delicious and so on, the system also monitors over 77 wine-specific platforms, 110,000 blogs and more than 50,000 forums. This list grows organically as the system discovers new locations where wines and wine brands are discussed.'

Social Media Campaign Edit Page

Like other social media monitoring tools, Cruvee enables users to set up campaigns specific to current promotions or marketing initiatives. However, it does so with the language of wine in mind.

'Since Cruvee's social media monitoring system was built with wine in mind, it already has the ability baked in to apply filtering and context validation of conversations that are either impossible or very difficult to employ in general purpose tool sets,' says Mabray. 'The user merely has to dial up or down the necessary 'wine context' needed for each keyword in their campaign.'

Monitoring Conversations

After a social media campaign is active, the user can access a feed of conversations related to a given campaign. Cruvee recently added a feature that shows the Klout score for the commenter, so that wine brands using Cruvee can see a general measure of the user's influence.

Facebook Application

Cruvee's API syndicates a wine brand's winery and wine details to its Facebook app, which enables wine brands to publish those details to their Facebook Pages, including Buy Now buttons that lead to their e-commerce sites. More than 900 wineries -- about 50% of Cruvee users -- use the free Facebook app. Here's an example of Jordan Vineyard & Winery's use of the app.

Is This the Beginning of a Vertical Social Media Monitoring Trend?

Cruvee is the first vertical social media monitoring tool we’ve seen, and it is being widely adopted in the wine industry, with nearly 30% of American wineries using it, as reported by VinTank. With Cruvee’s growth, we wonder why other industry-specific social media monitoring tools haven’t made their way to the stage.

After all, most industries operate on jargon — in the automobile industry, for example, social media monitors running solely on keyword searches, rather than industry-specific algorithms, would likely have a difficult time parsing whether the sentiment behind a post mentioning “sick rims” was positive or negative, or that it wasn’t talking about glasses or BlackBerry-creator RIM, for example.

Mashable spoke with Altimeter Group Industry Analyst Susan Etlinger, who focuses on social and mobile analytics, to hear her thoughts on whether this is a trend we’ll see blossoming in coming years. In short, Etlinger says:

“I am not convinced that this is the beginning of vertical social media monitoring. I think it does raise the bar for the monitoring tools out there to improve their domain expertise. Furthermore, I think domain expertise will become an even bigger differentiator than it is now. Building industry-appropriate lexicons is going to become critical in the next year, because the only way to truly understand a conversation about a particular product or industry is to understand the environment, the relationship between the customer and the business.”

Etlinger says that social media conversations are akin to detective work: “Every post in social media is a clue to something — it’s a clue about the relationship between that person and the business he or she is discussing. If you don’t understand the context of the conversation, then you are very vulnerable to drawing the wrong conclusions.”

We’d like to open this conversation up for discussion. Readers, do you think that Cruvee is leading the way towards a vertical social media monitoring trend? Have you seen other industry-specific social media monitoring tools on the market? Let us know your thoughts in the comments below.

Image courtesy of iStockphoto, Thomas_EyeDesign

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IAB Fosters Mobile Video Advertising with Standard Development

2011-07-18T17:27:00.002-04:00

Beet.TV: Rich Media Ad Standardization for Mobile Nearly Ready, IAB's Anna Bager

2011-07-18T17:24:00.000-04:00

Beet.TV: Rich Media Ad Standardization for Mobile Nearly Ready, IAB's Anna Bager

N.Y. grocery turns to scent marketing - CBS News

2011-07-18T17:21:00.000-04:00

N.Y. grocery turns to scent marketing - CBS News

IAB Shows Spike in Mobile Marketing Budgets | Mobile Marketing Watch

2011-07-18T17:16:00.000-04:00

IAB Shows Spike in Mobile Marketing Budgets | Mobile Marketing Watch

How Public Policy Influences Business

2011-07-05T05:22:00.000-04:00

How Public Policy Influences Business: "

Mr. Dilenschneider heads one of the world's largest public relations and marketing corporations. He talked about being in the ...
39 min

Perfect frame and balance...

2011-07-04T22:37:00.001-04:00

Smaato Mobile Advertising Trends 2011

2011-07-04T10:33:00.001-04:00

via slideshare.net

Test post during re-design experiment...

2011-07-03T19:55:00.002-04:00

Texting Teens: Typing Replaces Talking [INFOGRAPHIC]

2011-07-02T23:05:00.000-04:00

Texting Teens: Typing Replaces Talking [INFOGRAPHIC]: "

After a close encounter with a texting teen at a busy intersection recently, we wondered: Has texting taken over as the primary form of communication for today’s teens?

We found our answer with this Infographic from Lab 42, which polled 500 social-networking Americans aged 13 to 21.

The headline stat: 71% of the respondents preferred texting to phone calling. But we have our doubts about that self-reported 2% who admit texting while driving, a suspiciously low number.

An additional statistic not included here: An infographic we created last year showed that adults 18 and older text an average of 10 texts per day, and guys 14 to 17 text 30 times per day — but girls 14 to 17 are the biggest texters of all, sending an average of 100 per day.

In some surveys, the overall number is even higher. For instance, according to MSN Money, each American teen sends an average of 3,339 texts per month.

Given the tremendous volume of texting going on, we’re hoping the parents paying for all this ponied up for an unlimited plan. Beyond teen texting, we’re certain we text a lot more than phone calling these days, too. How about you?

Infographic courtesy Lab 42

More About: infographic, Lab 42, teens, texting, trends

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New Faith in iPad's Potential | What I Learned on the Family Roadtrip

2011-06-27T14:46:00.000-04:00

So my mother and her friend, both in their mid 70's travelled from the great state of Missouri to visit me for a week as we road tripped from Manchester, NH to Burlington, VT to Montreal, Canada to Quebec City to Maine.

I will spare you the family bonding details other than to say Montreal was not a big hit, Quebec City is a must re-visit and my "mobile cottage" provided a dream setting for quality time with my mother and exposure to "All That IS Maine".

A surprise from the trip was the usefulness of the iPad and how much enjoyment my mom and friend got out of using Pandora to listen to their favorite cow try music artists (I.e. Ray Price, Hank Williams, Sr. Just to name a few).

They simply could not get enough of the interaction with the iPad to read about their favorite artists and they were not afraid of the technology... But actually began using the iPad on their own after just a few short minutes.

I was given this iPad as a part of an experiment at Southern New Hampshire University, and though I have found numerous apps that help me do work on it personally, I've struggled to scale that usage to the classroom. My perspective has changed a bit after that first evening in Maine.

My classroom was the outdoors with WI-FI from my HTC Thunderbolt from Verizon and my students included my mother, who has a Masters degree and has since retired from special education administration, and her friend who simply has a passion for the steel guitar.

With the help of the iPad and Pandora, they learned a bit about how far technology has evolved but more importantly, they reconnected with their music in a fun way... So I am not sure how I can incorporate this experience into my other classrooms but have more respect for iPad's potential as a learning tool.

Presentation and Interview with David Meerman Scott (2011)

2011-06-26T17:32:00.002-04:00

Real-Time Marketing & PR from David Meerman Scott on Vimeo.

Interview with David Meerman Scott (2011)

Great article for retail management on product placement in store and packaging design.

2011-06-26T06:20:00.001-04:00

Mom has a New Picture for the Wall - Her Sons in 2011

2011-06-20T20:53:00.000-04:00

Last Sunset in Maine for a Bit... Now Back to NH

2011-06-19T22:38:00.000-04:00

#EnjoyME on Twitpic

Mom in Maine...

2011-06-18T22:02:00.001-04:00

Got wood?

2011-06-18T22:00:00.001-04:00

Just Returned from Amazing Trip to California

2011-06-11T12:21:00.001-04:00

Words of caution about the great ebook revolution | Markets & Analysis

2011-06-04T17:15:00.000-04:00

Words of caution about the great ebook revolution | Markets & Analysis

NFL Lockout Threatens In-store Promos for Pepsi, Mars, P&G and More #MarketingPromotion #NFL

2011-05-30T13:34:00.001-04:00

via google.com

Steve Forbes Interview: Mobile Technology Experts #MobileMarketing

2011-05-30T13:31:00.001-04:00

via blogs.forbes.com

McDonald's revamps stores to look more upscale - USATODAY.com

2011-05-29T01:58:00.001-04:00

via usatoday.com

Subway jumps on avocado bandwagon - USATODAY.com

2011-05-29T01:55:00.001-04:00

via usatoday.com

Why the Industry Thinks the TweetDeck Acquisition Will Lead to a New Ad Product for Twitter - MarketingVOX

2011-05-28T18:20:00.000-04:00

Why the Industry Thinks the TweetDeck Acquisition Will Lead to a New Ad Product for Twitter - MarketingVOX

Family

2011-05-21T00:57:00.000-04:00

My brother, my hero, is getting married tomorrow and you know when two people are happy when they put family before themselves on the most important day of their growing relationship.

Tomorrow is a wonderful start to their lives together but also a great celebration of our family and just how lucky we are all to share this with mom, the grandchildren and all of our new friends.

Love you!

Brother, son, uncle and friend

Nivea For Men puts digital at centre of marketing | News | Marketing Week

2011-05-11T17:07:00.000-04:00

Nivea For Men puts digital at centre of marketing | News | Marketing Week

The Lady Gaga Judas Video Product Placement Surprise (via brandchannel)

2011-05-11T00:57:00.001-04:00

The Lady Gaga Judas Video Product Placement Surprise (via brandchannel)

A day in the lives of SNHU students during 8AM exam

2011-05-06T08:49:00.001-04:00

Sent from Andy Lynch on Earth.

Please consider the environment before printing this e-mail.

Follow the Twitter Lime Beer War on Cinco deMayo

2011-05-04T22:46:00.000-04:00

Enjoying taking feedback from students to integrate technology into a real-time consumer behavior research opportunity.

Check out ABInbev - http://www.ab-inbev.com/go/brands/brand_portfolio/local_brands.cfm
Check out About Grupo Modelo - http://www.gmodelo.com.mx/index-1_en.asp?go=hoy

Interesting import/export relationship of brands between a variety of markets. See what consumers are saying about two of these "competing brands" on Twitter throughout Cinco deMayo.

Eli Pariser: Beware online "filter bubbles" | Video on TED.com

2011-05-04T18:52:00.001-04:00

Getting the most from social media marketing, Part 2

2011-04-26T18:26:00.000-04:00

Getting the most from social media marketing, Part 2

QR Codes & Mobile Marketing - Mass Adoption or Flash in the Pan? - Online Marketing Blog

2011-04-24T15:29:00.000-04:00

QR Codes & Mobile Marketing - Mass Adoption or Flash in the Pan? - Online Marketing Blog

Muni hires PR firm to handle media during contract negotiations with workers | Joshua Sabatini | Transportation | San Francisco Examiner

2011-04-07T14:22:00.000-04:00

Muni hires PR firm to handle media during contract negotiations with workers | Joshua Sabatini | Transportation | San Francisco Examiner

2011-04-04T00:30:00.001-04:00

Untitled

2011-04-04T00:27:00.001-04:00

See the full gallery on Posterous

FedEx Kinkos: The Office Meeting Commercial

2011-03-27T21:29:00.000-04:00

Inside the UPS Logistics Campaign

2011-03-27T21:03:00.000-04:00

Top 5 YouTube Marketing Mistakes Small Businesses Make

2011-03-27T20:17:00.001-04:00

via mashable.com

Google Launches Disco, A Group-Texting Web and... iPhone App? | News & Opinion

2011-03-27T19:58:00.002-04:00

Google Launches Disco, A Group-Texting Web and... iPhone App?
By David Murphy

So here's how it works: When you sign up for the service via Disco.com (which Google purchased for a cool $255,000 last year), you create an account based on your mobile phone number. The service verifies that you're the owner of the number by shooting you a text message to your device and, if you're good to go, it invites you to set up your first group for mass-texting.

Each group can be named whatever you want, and adding friends is as easy as typing in their mobile digits. The caveat, however, is that these numbers are instantly notified that you've placed them in a mass-texting group along with whatever name you've assigned to it—probably something to keep in mind if you're looking to create a "those jerks I work with" group chat.
Once you have your group list set up, Disco's web interface makes correspondence look like an instant message chat. Anything you type into the chat window will be sent out to anyone in your group, and anything they respond with will near-instantly pop up in the site's chat window. If you don't have access to Disco's website, you can also start up (or reply to) a group conversation by texting the phone number that Disco assigns to each group you create.

via pcmag.com

Online books and copyright law - The Washington Post #TextbookAlternatives

2011-03-27T19:51:00.002-04:00

GOOGLE BOOKS is a dream project — a vast online database of millions of books from libraries and publishers worldwide. It would be a library and a bookstore, a compendium of everything written. via washingtonpost.com

Why should I care about digital privacy? - Technology & science

2011-03-27T19:48:00.001-04:00

via msnbc.msn.com

Missouri to spend more convincing you to play the lottery

2011-03-27T19:45:00.000-04:00

Missouri to spend more convincing you to play the lottery

#ExploreNH Video

2011-03-20T15:34:00.001-04:00

VID-20110320-00010.3G2 Watch on Posterous

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Explore New Hampshire Video

2011-03-20T15:32:00.001-04:00

RCMP have a big public relations problem #MKT609 #PRCase

2011-03-18T23:16:00.001-04:00

The top ranks of the RCMP appear to be losing the propaganda war.
For about 15 years Canada's national police force has embarked on a herculean effort to portray itself in a positive light. Even rank and file officers have to be asking not only why it isn't working, but why the opposite seems to be happening.
It was in 1995 that the Mounties started getting serious about their image. At that time they hired the Disney corporation to licence and market all trademarked Royal Canadian Mounted Police images.
While that deal with Disney ended 11 years ago and a foundation now controls the use of RCMP imagery, it was a move that made a good deal of sense in a world where propaganda can and is used with astonishing effectiveness.
Policing by its nature is only rarely a pleasant business. Finding lost children, aiding the elderly and other such niceties are but a fraction of the responsibilities of the RCMP and other police agencies.
The bulk of the work is dealing with drunks committing some crime or the other, domestic disputes (which also usually involve alcohol) and investigating property crimes.
That reality has not changed for decades, but what has changed is that police are now also caught in the digital age. Cameras are everywhere and we are now being let in on a dirty little secret about policing -- sometimes cops have to fight dirty. It was observed by a retired officer in this city some years ago that police cannot be expected to fight by Marquess of Queensbury rules for boxing.
The ubiquity of the camera has exposed tactics that police have been using for years in their dealings with some pretty rough customers and for which they have not been accountable.
And we should make no mistake about just how rough some of those customers are. Some hit the streets with the very intention of assaulting police. Among bikers, it is a badge of honour to have assaulted a police officer.
Then there are the drunks. Any cop will agree: add alcohol and you have an instant idiot. And domestic disputes are notoriously difficult for police to settle and can go very wrong very fast.
We give police a lot of power to both enforce the law and protect themselves and the public.
Being prepared for these is important, but evidence is accumulating that too many -- not all -- RCMP officers are abusing the immense powers that we as a society grant them.
Now the question is: "Who watches the watchers?" That is traditionally done by the media, but the RCMP's media relations policy has restricted the amount of information that police once provided. In most communities media and Mounties are now more like adversaries.
The public, which includes the media, believes -- in the absence of any other information -- that the RCMP media policy is based on manipulating its own image, or propaganda.
Whether that's true or not, that is now the general perception and was cemented firmly in place mostly after the death of Robert Dziekanski.
Incidents like the shooting of Jeff Hughes in Nanaimo in October 2009 have also added to that perception. The police have still told the public nothing about that incident, again leading us to believe they are withholding information to protect their image.
Most people support the police; but most people also don't want to be subject to being abused by them. The RCMP do a great job in many areas; in relating to the public, not so much.
© Copyright (c) Postmedia News

via canada.com

NBA Referee Calls Foul On Reporter Tweet

2011-03-15T13:58:00.000-04:00

NBA Referee Calls Foul On Reporter Tweet: "

The relationship between sports referees and fans/followers of sport has been, at best, a contentious one filled with unending amounts of distrust, at least from the perspective of those doing the sports-watching.

Every bad call, every missed call and every call that goes against your team comes back on the officials, whether the judgment call was made with malice or not. Referees have been accused of everything from fixing games to favoring certain teams over others; from deliberately missing calls and to making up calls to correct previous mistakes. The fact is, it’s hard to find any other profession that is publicly scrutinized in such a severe manner.

Politicians maybe, but it’s doubtful the level of distrust aimed at public officials is that much higher than sports referees.

2011-03-15T12:19:00.000-04:00

Textbook Torrents : Download Textbooks For Free | Diigo | @DontPayforTextbooks

2011-03-07T22:11:00.001-05:00

Textbook Torrents : Download Textbooks For Free - The Diigo Meta page

textbooktorrents.com/index.php - Cached

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RIM to find new marketing chief to revive its brand - Reuters

2011-03-06T09:39:00.001-05:00

RIM to find new marketing chief to revive its brand

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Visitors pass an advertising banner showing a Blackberry mobile at the CeBIT computer fair in Hanover March 2, 2011.

Credit: Reuters/Tobias Schwarz

TORONTO | Fri Mar 4, 2011 7:16pm EST

TORONTO
(Reuters) - The head of marketing for Research In Motion will leave the company in six months, raising questions about BlackBerry branding as the smartphone maker gets set to launch its long-awaited PlayBook tablet.
Keith Pardy, who joined the Canadian technology company in December 2009, decided to leave for personal reasons, RIM said in a statement on Friday. He will stay with the company for the next six months to help with transition.
His surprise resignation comes weeks before the expected launch of RIM's PlayBook -- almost a year after the introduction of Apple's iPad tablet. The RIM offering will also have to compete against devices powered by Google's Android platform.
The appeal of the BlackBerry brand - once equal with Apple's -- has withered under Pardy's stewardship, according to a January ranking from Brand Keys consultancy.
"The brand's been losing resonance over the past few years. It does not have the brand cachet ... to engage consumers the way an iPhone does," Brand Keys president Robert Passikoff said.
RIM has sought to keep PlayBook in the minds of consumers and business customers with a drip feed of announcements and trade show appearances since first lifting the covers on the tablet in September. The company has yet to announce when it will ship or give details of its pricing.
In contrast, Apple founder Steve Jobs received a standing ovation when he announced the iPad 2 on Wednesday. The product will ship later this month, possibly ahead of the PlayBook.
But Pardy's imminent departure may not have much impact on the immediate success of the PlayBook when it finally launches, said Rhoda Alexander, an analyst at market research firm IHS iSuppli.
"Hopefully, when you're weeks away from product release, you've laid most of the groundwork for the marketing efforts," she said. "Others can execute the groundwork that's been laid out."
Shares of the Waterloo, Ontario-based company dropped 2 percent to close at $66.47 on Nasdaq and at C$64.53 in Toronto.
Pardy has long experience in consumer marketing. Prior to joining RIM, he worked for 17 years in marketing at Coca-Cola before joining Nokia in 2004.
(Reporting by Alastair Sharp and Liana Baker; editing by Frank McGurty)

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We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters.

Comments (5)

Canuckyoga wrote:
RIMM has lost its way in more ways than one. They have inferior products and inferior customer experience and as an ex BlackBerry user and fellow Canadian I can tell you first hand. I personally think the CEO is the one to blame as he was too cocky and sat back while Apple crushed them in every area of business. They have great products, user experience and even there own retail stores which even Microsoft with all there billions could not replicate. Android is also eating RIMMs lunch so I think all the things that made RIMM a great company are all old news and there are better choices abound. As a Canadian its hard to see a once great company fall just like a Nortel but the world of business is now played out on an International scale and sitting on your laurels is not recommended. RIMM next 2 quarters will be where they really start to sink as they are already omitting certain metrics to hide this fact. And Playbook is nothing more than a smoke screen to keep investors from running for the exits. Look who is unloading all the stock in RIMM its all the insiders as they know this all to well. RIMM cannot compete with companies that have been building computers for 20 years with RIMM just jumping into it…think of the names Apple, Microsoft, Samsung….this is a no brainer.

Mar 04, 2011 8:00pm EST  --  Report as abuse

01271948 wrote:
and he should go. And RIM should get their act together because they are getting beaten in every category mostly by inferior product although RIM quality and support has gone south way too far in recent years. They rest on their laurels and are not keeping up with hardware or software and no amount of fancy marketing is going to change that. I have been a BlackBerry users for many years and I’m on their beta test program. Its all weak

Mar 04, 2011 8:37pm EST  --  Report as abuse

erasure25 wrote:
It’s not marketing. You need to hire new tech guys to build a better OS. The BB OS is terrible, clunky, and old. Your phones lack memory for apps (seriously, you thought 64 MB [that's 64 megabytes] on the Storm would be enough for Apps??)

Mar 04, 2011 8:43pm EST  --  Report as abuse

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Bill Gates Discusses Education At TED In This Must-See Video

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